Info
The Impact of AI to SEO: The Future of Search is Now
Artificial Intelligence is rapidly reshaping the search landscape changing not only how search engines evaluate and rank content, but also how users discover and interact with information. In this session, well break down what AI-driven search means for the future of SEO. From generative search experiences and evolving ranking signals to smarter content strategies and Googles newest algorithmic shifts, attendees will gain practical insights into staying competitive in an AI-first search world.
Learning Objectives:
- Understand how AI is transforming user search behavior and the search journey
- Recognize how AI impacts the visibility and discoverability of websites
- Learn actionable strategies to align your SEO and content approach with the future of search
Speaker Bio:
Ben Theis Founder & CEO, Skol Marketing
Ben Theis is the Founder and CEO of Skol Marketing, a digital marketing agency dedicated to helping businesses stand out, grow, and thrive in the digital world. Being a former Google employee and with years of experience in SEO, website development, social media, and online advertising, Ben has worked with businesses of all sizes to craft effective strategies that drive results. Under his leadership, Skol Marketing has become a trusted partner for companies looking to expand their digital footprint and achieve long-term success.
